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The BDMA Direct Marketing Desk Reference
Author(s): Carter, Sandra; Kelly, Tessa (editors)
| Binding: | Softcover |
| Volume Condition: | Very Good |
| Dust Jacket: | No |
| Dust Jacket Condition: | N/A |
| Language: | English |
| Publisher Name: | McGraw-Hill |
| Publication Year: | 1991 |
| Publication Place: | Maidenhead, UK |
| ISBN: | 9780077074869 |
| Book ID: | 006156 |
| Catalogue(s): | Bargain Corner ◇ Business, Management, Human Resources and Employment |
xvi, 288pp. Laminated printed card covers. Pages starting to tan towards text block edge. Explains why direct marketing has huge potential and that when targeted well provides the most effective and profitable marketing medium. 8vo.
Keywords:
sales
selling
business
commerce
marketing
