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Customer Capitalism : The New Business Model for Achieving Increasing Returns in New Market Spaces
Author(s): Vandermerwe, Sandra
| Binding: | Hardcover |
| Volume Condition: | Very Good |
| Dust Jacket: | Yes |
| Dust Jacket Condition: | Very Good |
| Edition: | 1st Edition |
| Language: | English |
| Publisher Name: | Nicholas Brealey |
| Publication Year: | 1999 |
| Publication Place: | London, UK |
| ISBN: | 9781857882414 |
| Book ID: | 008124 |
| Catalogue(s): | Business, Management, Human Resources and Employment |
296pp. Black cloth-covered boards, silver titles on spine. Lightly bumped spine head. Internally neat, clean, bright and tight. Dust jacket has some shelf wear, light chipping to edges, mirrors book damage, price unclipped. 8vo. Provides an original and potent model for business success and finally puts the nail in the coffin of product-driven capitalism, outlining a whole new way to grow a business and own a market.
Keywords:
Customer relations
customer satisfaction
Capitalism
