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Adding Value to Marketing
Author(s): Doyle, David P
| Binding: | Softcover |
| Volume Condition: | As New |
| Dust Jacket: | No |
| Dust Jacket Condition: | N/A |
| Language: | English |
| Publisher Name: | Kogan Page |
| Publication Year: | 1998 |
| Publication Place: | London, UK |
| ISBN: | 9780749421755 |
| Book ID: | 008348 |
| Catalogue(s): | Business, Management, Human Resources and Employment |
200pp. Laminated printed light card covers. In as new condition throughout. 8vo. The author examines the various challenges facing the marketing function today, from socio-demographic changes to market saturation, and the need for more focussed and cost effective marketing policies - describing the techniques that will help marking managers to focus on reducing cost and adding value.
Keywords:
Management
business
administration
economics
marketing
