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The Permissible Lie: The Inside Truth about Advertising
Author(s): Baker, Samm Sinclair
| Binding: | Hardcover |
| Volume Condition: | Very Good |
| Dust Jacket: | Yes |
| Dust Jacket Condition: | Very Good |
| Edition: | 1st Edition |
| Language: | English |
| Publisher Name: | Peter Owen |
| Publication Year: | 1969 |
| Publication Place: | London, UK |
| Book ID: | 015230 |
| Catalogue(s): | Uncategorized |
viii, 236pp. Grey cloth-covered boards; red titles on spine. 8vo. Text block edges just starting to tan, small stains to fore-edge. Internally neat, clean, bright and tight. Dust jacket sun faded to extremities, 2cm closed tear bottom front, has light shelf wear, not price clipped. In this hard-hitting, controversial book a former Madison Avenue American advertising executive reveals how 'lying' copy is actively encouraged by many advertisers and agencies, with first hand accounts of internal agency and clients meetings being both damning and entertaining.
Keywords:
Advertising
Marketing
Brand Awareness
