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The Handbook of Brand Management
Author(s): Arnold, David
| Binding: | Hardcover |
| Volume Condition: | Very Good |
| Dust Jacket: | Yes |
| Dust Jacket Condition: | Very Good |
| Language: | English |
| Publisher Name: | Financial Times Pitman |
| Publication Year: | 1993 |
| Publication Place: | London, UK |
| ISBN: | 9780273605379 |
| Book ID: | 008663 |
| Catalogue(s): | Business, Management, Human Resources and Employment |
254pp. Black cloth-covered boards, gilt titles on spine. Lightly bumped spine head. Grey endpapers. Internally neat, clean, bright and tight. Dust jacket has some minor shelf wear, light chipping to top edge. 8vo. Provides managers with management thinking in a practical and accessible style.
Keywords:
brand names
products
advertising
